Coca-Cola - The History Of An American Icon

The Pause That Refreshes

It´s hard to imagine life without Coca-Cola?. But just over 100 years ago, the world had never heard of a cola, let alone bottled soft drinks. Times have certainly changed, and through it all - war, depression, prosperity and the technology revolution - Coca-Cola? has remained the "pause that refreshes" for countless people on a daily basis.

This amazing behind-the-scenes chronicle will inspire you with the story of a product that began as a dream to find the perfect formula for a soda-fountain drink. When it was coupled with innovative and pioneering marketing techniques, it sparked a social revolution that made Coca-Cola? the world´s favorite soft drink. The story of this American icon is told with the help of rare photographs and previously unseen footage.

It´ll be hard not to smile when you see classic Coca-Cola? commercials including "Things Go Better with Coke?" and the famous Mean Joe Green spot. And as a bonus, for the first time, The Coca-Cola? Company has released outtakes from the legendary "I´d Like to Teach The World To Sing" commercial from 1971.

Upplagd i sortimentet: 19 Oktober, 2008